Today, environmentally friendly initiatives are spreading around the world, not only by companies but also by individuals, in order to realize a sustainable future. Among them, “sustainable hotels” are attracting a lot of attention.
As consumers become more environmentally conscious, concepts such as “sustainable tourism” and “ethical consumption” are widely adopted.
According to Expedia’s February 2022 Sustainable Travel Awareness Survey, reveals that although 90% of consumers look for sustainable options when traveling.
7 in 10 Consumers Avoided a Travel Destination or Transportation Option Due to Inauthentic Sustainability Commitments
https://advertising.expedia.com/about/press-releases/sustainable-travel-study/
However, there is a lack of sustainable travel options in Japan.
This article explains the definition and appeal of sustainable hotels and introduces hotels where you can experience sustainability by staying.
What is a Sustainable Hotel?
“Sustainable” refers to creating a society where all life on Earth can thrive by minimizing the burden on the natural environment.
Based on this concept, a sustainable hotel is an accommodation that conducts sustainable business activities, such as reducing environmental impact, conserving energy, revitalizing local communities, and contributing to society.
These hotels are also known as “ethical hotels” or “eco hotels.” These hotels aim to create a sustainable society by addressing environmental concerns and global issues.
This approach not only has a positive impact on the earth and society, but also promotes personal well-being. In recent years, more and more people are enjoying traveling for the purpose of staying at sustainable hotels.
For those who think, “I know about the SDGs, but I’m not sure how to take action,” why don’t you use hotels as an opportunity to casually experience “ethical” and “sustainable” activities?
One such option is the “Castle Stay”.
Simply put, it is a service that allows guests to stay in a Japanese castle, offering accommodations that provide an experience of local history and culture. The travel experience at Castle Stay leads to sustainable travel!
Sustainable Initiatives at Marugame Castle “Castle Stay”
Marugame City has been selected by Green Destinations as one of the Top 100 sustainable tourism destinations in the world in the Culture & Tradition category.
A key initiative is the “Marugame Castle Experience.
This project aims to contribute to the cultural and regional sustainability of Marugame and to restore the liveliness of the local.
Point 1: Inheritance of culture and utilization of historical resources
The Marugame Castle Experience aims to preserve and pass on the unique charm of Marugame to future generations through tourism by utilizing the city’s rich historical resources.
Visitors can experience traditional culture deeply rooted in the region, such as Noh, calligraphy, and the tea ceremony. Tourists enjoying these activities contribute to the sustainable preservation of Marugame’s history and culture.
One of the traditional cultural experiences is the Uchiwa (Japanese fan) making workshop.
Visitors can learn how to make Uchiwa, a traditional Marugame craft, from a craftsman at Shohantei in Nakazu-banshoen. Marugame’s Uchiwa, which holds a 90% share of the domestic Japanese market, is recognized as a Registered Tangible Cultural Property.
Additionally, visitors can enjoy a sencha tea ceremony in Kanchoro, the oldest surviving sencha room in Japan, while admiring the beautiful garden of Nakazu-banshoen.
Point 2: Contribution to the local economy and local production for local consumption
The Marugame Castle Experience also makes a significant contribution to the revitalization of the local economy.
By utilizing locally produced goods as much as possible and involving the people of Marugame, it promotes sustainable economic circulation.
A highlight of this initiative is the focus on meals that emphasize local production for local consumption, offering visitors a chance to taste the natural bounty of Marugame. Dishes featuring a variety of seasonal vegetables and rare marine products are expertly prepared by skilled chefs, inspired by the culinary traditions of the Kyogoku family.
These gastronomic delights not only enhance Marugame’s appeal but also contribute to the local economy and boost tourist satisfaction.
3. Join Us in Supporting the Local Community through Sustainable Tourism!
The Marugame Castle Experience is a unique program that lets you immerse yourself in local history and culture while enjoying environmentally friendly, sustainable tourism.
Castle stays that allow you to contribute to local revitalization through engagement with local traditions and food culture will make you feel closer to a sustainable lifestyle.
On your next trip, please consider choosing a sustainable hotel that prioritizes the environment and the local community, and enjoy a journey that contributes to the future of our planet!
The Marugame Castle Experience also offers a variety of experience programs, including traditional culture that will allow you to fully enjoy Marugame. The schedule of your stay and experience programs will be arranged through consultations with our concierge to create the perfect plan for you. For more information, please feel free to contact us.
Marugame Castle Experience Official Website
Marugame Castle Experience Reservation / Inquiry Submission Form
